Flagship

Major League Baseball

Creative Technologist developing immersive AR/VR experiences and mobile platforms for Major League Baseball's digital initiatives

Timeline

March 2022November 2024

Key Technologies

UnityAR/VRiOSAndroid+4 more

Role Overview

As Creative Technologist at Major League Baseball, I developed and provided technical and artistic consultation for cutting-edge XR experiences that brought fans closer to America's pastime. My work spanned mobile AR platforms, VR gaming experiences, and cross-platform integrations that reached thousands of users at flagship MLB events.

MLB Next Mobile AR Platform

Developed and provided technical and artistic consultation for the MLB Next mobile AR platform, reaching 10,000+ iOS/Android users at flagship events. This platform delivered real-time gameplay insights, on-demand AR content, and interactive 3D field visualizations that enhanced the live baseball experience for fans attending games.

Simulated tabletop replays to see the full context of exciting plays

In-stadium AR overlays with real-time ball trails and contextual player data

Detailed 3D strikezone replays

Real-time contextual player cards to predict how batters and pitchers will fair

MLB Next mobile AR platform interface showcasing real-time gameplay insights and interactive features for enhanced fan experience.

MLB Next mobile AR platform interface showcasing real-time gameplay insights and interactive features for enhanced fan experience.

Key features of the MLB Next platform including AR visualizations, real-time data, and interactive content delivery.

Key features of the MLB Next platform including AR visualizations, real-time data, and interactive content delivery.

MLB Next AR interface demonstrating immersive baseball statistics and player tracking visualization.

MLB Next AR interface demonstrating immersive baseball statistics and player tracking visualization.

Advanced AR features showing 3D field overlays and real-time game analytics for enhanced fan engagement.

Advanced AR features showing 3D field overlays and real-time game analytics for enhanced fan engagement.

MLB Next T-Mobile Live AR integration showcasing collaborative partnership and enhanced mobile AR capabilities.

MLB Next T-Mobile Live AR integration showcasing collaborative partnership and enhanced mobile AR capabilities.

VR Experience Optimization

Optimized performance and user experience for MLB VR and Home Run Derby VR through cross-team collaboration. This involved fine-tuning gameplay mechanics, improving rendering performance, and ensuring seamless user interactions across multiple VR platforms including Meta Quest and Steam VR.

Cross-Platform XR Development

Implemented cross-platform XR experiences integrating physical computing and custom hardware interfaces. These projects bridged the gap between digital experiences and physical baseball environments, creating innovative ways for fans to interact with live game data and statistics.

Industry Collaboration

Collaborated with stakeholders from Google, Unity, and T-Mobile on in-production AR experiences. This cross-industry partnership brought together cutting-edge technology partners to deliver world-class immersive experiences for MLB's diverse fanbase.

Impact & Innovation

My work at MLB represented a significant step forward in sports technology, demonstrating how immersive experiences can enhance fan engagement and bring new audiences to baseball. The platforms I helped develop reached thousands of users and set new standards for sports-related AR/VR applications.

Key Features

  • MLB Next AR platform reaching 10,000+ users
  • Cross-platform XR experience development
  • MLB VR and Home Run Derby VR optimization
  • Collaboration with Google, Unity, and T-Mobile
  • Technical and artistic consultation role
  • Physical computing and hardware integration
  • iOS/Android mobile platform development
  • Real-time gameplay insights and AR content

Technologies

Unity
AR/VR
iOS
Android
C#
Meta Quest
Apple Vision Pro
Cross-Platform