Wrip Watch Branding

I've always been fascinated by the intersection of physical movement, wearable technology, and sound design. This project emerged from my desire to conceptualize how musicians might control sonic parameters through natural gestures. While I had created various experimental interfaces, I had yet to develop a cohesive brand narrative around these innovations. The Wrip Watch project became my canvas for exploring how to position a wearable MIDI controller within the professional music production ecosystem.

Create a distinct brand identity representing the wrip watch.

The first phase involved researching the competitive landscape, identifying audience segments, and developing a strategic framework for the brand positioning. I created comprehensive mood boards to define the visual language and tonal attributes that would differentiate Wrip in the market.

The logo development process was methodical and iterative, beginning with conceptual sketches that explored various visual metaphors for musical control, motion, and wearable technology. After generating numerous concepts, I refined selected directions through multiple iterations, focusing on geometric precision, scalability, and recognition.

The following display how the public would interact with the brand via custom letterheads and a custom website.